Vast Talent
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English and Chinese language site selling online courses. It's designed as both an information page and B2C site. Currently about 500 pages (as of June 2010) with about 100 products available for sale.
We chose the color scheme to impart reliability and trust. We put pictures of businesspeople on the front page to reflect the target audience (young professionals) and to humanize the offerings (which are online, versus traditional classroom training).
Initially experimented with more exotic fonts, but decided on Arial in the end to keep the site familiar.